What is In-Browser Web design?

Written by Rigo
A highly motivated and experienced technologist, Rigo is a consultant and trainer in web technologies including Security, Web streaming, WordPress and Linux.

Designing in the browser is a modern approach to web design, where you design your websites directly in the web browser using tools that generate code for you, so you don’t even have to know how to write this code. But remember, design creativity is tool independent, you still need to know what you’re doing. (You could even design a website using MS-Word!)

Before the rise of in-browser Web design, we had just a few options:

  • Buy, install and adjust a fixed CMS (Content Management System) template for WordPress, Joomla or Drupal.
  • Design our website without a CMS, using tools such as Adobe Photoshop, Illustrator, DreamWeaver or other third party tools.
  • Pay an expert to write HTML code from scratch.

Web design tools had to be installed in our desktops, then when the design was ready we would have to export and upload it via FTP.  The design produced by these tools required the designer to download the pages, edit them, and reupload them every time a change was required! Luckily those days are long gone.

Working directly in the browser with drag-and-drop builders allows you to easily drag or drop any page element in order to rearrange them. There’s plenty of elements you can choose to add to your page, you can add different page features, such as video, sliders, videos, social sharing, images and galleries, and more.

With customizable plugins and themes, the average website owner can modify and edit almost all of their website elements with just a few clicks. Not only does this simplify the task of running and maintaining a website, but it makes the entire process more enjoyable. Page builders can be a great solution for a designer or client who needs to build something fast at a low cost.

The future is here! Today, designing a better website comes with more advanced, mature and intelligent tools. It’s about streamlining, responsive and fluid design.

So, which builder is the best? How do you choose one?

A good CMS is equipped with a responsive design, is essential for a great web strategy, so why not pick one that has a proven record of being awesome and powerful such as WordPress?

Popular web builders such as Wix, Weebly or Squarespace, have had to develop their own CMS in order to keep up with the designers requirements of allowing their customers to update their websites. WordPress is already powering over 25% of websites, and it has been around for much longer which makes it a more mature platform, I’d say, pick one that’s based on WordPress.

Different in-browser design tools offer different features and styles but attempt to solve the common problem of creating responsive modern websites without having to code. There are plenty of options for website owners today, with WordPress plugins like Divi Builder, or Visual Composer, it’s hard to say which one is the best, it comes down to which one YOU feel more comfortable with, and which one fulfills your needs.

I’ve personally tried a few of them, including Divi Builder, Pagelines, Beaver Builder and WPMU Dev’s Upfront. My personal preference is Divi Builder, I really like how nice the end result can be. I think web designers should be given options instead having to stick to one tool, at the end of the day these in-browser builders are exactly that, “tools”, that enable our creativity to flow and explore different options.

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